What is PPC – 10 benefits of PPC for small businesses?

what is ppc?

A successful PPC campaign can generate profits faster than any other online advertising method and help a company grow.

This article covers:

What is PPC?

PPC (short for Pay Per Click) is one of the tools you can use to promote an online business. The PPC model works very simply, and that’s why it’s so popular. You run your ad and how much you pay depends on how many people clicked on your ad.

There is two popular Pay Per Click platforms that you can use: Google Ads and Bing Ads.

10 Benefits of PPC

Here are ten benefits of PPC.

Quick Results

All businesses need a quick result. PPC is probably the quickest way to run an advertising campaign and get instant results. To make things simple, if you have a website that is performing well, you can quickly create a Google Ads account, set up your ads, and run them in Google’s advertising network.

Measurable results

Another significant benefit of PPC is that everything you do has a clear goal. You can calculate anything related to your PPC campaign from costs, profits, views, clicks, visits, and more.

Do not depend on Google Algorithm Change.

For long-term success, you need to SEO your website and adhere to SEO standards and best practices. Still, with PPC, you also don’t need to worry about Google’s ranking factors or algorithms when you create campaigns with Profits.

Reach the right audience

While running a PPC campaign, you choose where and when your ad will appear based on several factors, including keywords, location, website, device, time and date, and more. Your flexibility allows you to segment your market and get your products and services to the right audience.

Take advantage of business opportunities.

When you have a new product or new business, you can use PPC to reach your audience faster and accurately.

Brand identity

You should use PPC to target the keywords related to your business so that people searching for those keywords will continuously see your ad. While generic keywords won’t generate much profit, they help you increase your brand awareness and gain brand coverage in your industry.

PPC is highly effective for Local Search. People searching for mobile uses for products or services in their area may see your ad.

Recent statistics show that 75% of people are more likely to visit a store if they find it in search results. If they don’t see your ad, they’ll probably click on your competitor’s ads, and you lose customers.

Budgets are easy to distribute and manage.

PPC has no budget restrictions. You can freely choose how much to pay per click and how much to spend on your ads being run. As mentioned earlier, since everything is measurable, you can quickly analyze whether your spending is making a profit or loss and decide accordingly. If your campaign is profitable, you can safely spend more money until you reach your maximum ROI.

A perfect tool to test your marketing strategies for other methods

Let’s say you want to test that the headline or ad description will perform better in a campaign. You can quickly test it out by setting up different ads in a Google Ads campaign, running them for two weeks, and analyzing the results. The ad with the highest CTR is probably the best display for users.

Rich features and reports

Pay Per Click (PPC) platforms like Google Ads and Facebook Ads give you all the tools you need to run campaigns, collaborate, and analyze data and results. This is considered a business advantage because you cannot do well without data or specific data about your industry. The right tools for the right marketing strategy can provide you with the right results.

What do you need to know about PPC?

  • To take advantage of the PPC, you need to ensure that:
  • You don’t spend more on PPC than you get in profit.
  • You optimize your campaign – it can take time and effort.
  • You test different scenarios, ads, and strategies until you find what’s best for your business.
  • You check what your competitors are doing in PPC – there are plenty of tools to judge how your competitors are using PPC, and you can use it to get an idea of ​​what to expect. For your campaigns.


  • PPC helps ads to be displayed quickly
  • You are proactive in using keywords for the most potential PPC
  • Proactively target files of favorites
  • There is no limit to the minimum or maximum budget
  • Customize your time, …

Keywords for PPC

The way to use a PPC search marketing strategy is to use target keywords. Keywords for PPC are the key to determining success because that essence is the insight of your target customers.

Depending on the goals for your marketing strategy to use keywords properly. You can minimize the object file through long-tail keywords. You can also aim to a larger scale when you use short keywords, industry keywords,….

Using the smartest keyword strategy would be long-tail keywords. You will also need a corresponding content marketing system. Thereby providing valuable information to the target customers of the business.

Examples of short keywords:

  • Web SEO
  • Backlink
  • Web design

Examples of some long-tail keywords:

  • Professional website design company

How does PPC work?

When people ask about how PPC works, they are curious about the auction process. How do ad networks, like Google Adwords or Facebook ADS, decide to show their ads? What occurs during the auction, and how does that affect PPC costs?

How does PPC auction work for ads from Google?

  • The user searches for something, such as ” Elite SEO services “
  • Google determines if the advertiser is bidding on that keyword
  • Otherwise, the search engine will provide natural search results
  • If so, GG will launch the relevant auction
  • Google ranks and compares advertisers’ ads based on quality score factors
  • Google serves ads with the highest quality scores on the search results page

3 important factors in the auction process:

  1. Bid
  2. The quality score of the advertisement
  3. Ad rating

Types of PPC advertising

Some types of PPC advertising are widely used:

  • Search advertising on Google
  • Google GDN display ads
  • Social media advertising 
  • Ad remarketing (retargeting)

Smart PPC strategy

The most important thing for every business when thinking about and using PPC strategy is to understand correctly. Right both target audience and customers to characteristics of products and services.

PPC & revenue strategy

Turnover depends on the quantity and value of the orders sold. That is mainly influenced by the number of customers the opportunity has. PPC is the solution to bring the value of products and services to the fastest and shortest reach to the needs of potential customers.

Use smart PPC strategies and follow a well-structured action marketing plan. Based on a customer journey as described above RACE MODEL above is to help you grow sales efficiently and steadily.

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